Contrary to what you might initially think, Inbound Marketing serves to do much more than simply generate leads. And while it does do just that - and does it incredibly well - there are other benefits from using this strategy that you should consider.
Topics: content marketing, thought leadership, website traffic, inbound marketing, target market
By now, everyone who pays attention to marketing trends has heard of "content marketing." And if you have been staying on top of the best practices in marketing, you have probably heard the term "inbound marketing." But did you know that inbound marketing can increase revenue?
Topics: content marketing, revenue acceleration, inbound marketing, lead nurturing, lead generation
How did you do on the Inbound Marketing Quiz.1: Do You Think Like an Inbound Marketer?
Topics: inbound marketing quiz.1
Inbound marketing is not a fad. It's not filled with secret functionalities known only to a few. There are components involved that anyone can learn. Some of these components include content development (specifically valuable content), SEO, social media, landing pages, lead nurturing, marketing automation, and email campaigns. So, to show you how effective inbound marketing is, let's determine if you are thinking like an inbound marketer. Take our Inbound Marketing Quiz - I bet you are already thinking like an inbounder...
Topics: inbound marketing quiz.1
Guest author Ivan Serrano: Since its inception in 2011, Google Plus has remained a mysterious social media network to the vast majority of the public. While it boasts around 200 million active users, many companies and marketers still are wary to jump on bandwagon. They view it as just another social networking site while missing the concept of using Google Plus for inbound marketing. Businesses that understand how to use Google Plus also know that it is an exceptional tool for business to business marketing.