Inbound Marketing has rapidly become the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
Content Marketing has steadily risen in popularity with most businesses. According to a study by the Content Marketing Institute, In fact, over 90% of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) marketers use one or more methods of Content Marketing, including social media, eNewsletters, and articles on a company website. Are you?
Why is SEO important? Imagine if a brick and mortar company was in a location that no one could easily find. Most businesses could not continue for long in such a situation. The same thing happens with your web site if people cannot easily find it. Potentially valuable customers never even know you are there. One of the critical elements of Inbound Marketing is SEO.
BVM is an Inbound Marketing Agency and our primary focus is on Revenue Acceleration. We partner with small to medium size organizations to help them achieve explosive revenue growth and dominate their target markets. But, most importantly we have fun!
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The World Has Changed
The World Has Changed…
Consumers are researching online before they buy. People are beginning to realize that they do not have to accept interruption based marketing. The national trend is clear: companies are shifting their marketing strategy towards Inbound Marketing. The strategy is simple: create remarkable content that answers the questions your prospects are asking, and they will find you. Online.
- % of Consumers Who Skip Television Ads: 88%
- % of Internet Users Who Research Online Before They Buy: 88%