BroadVision Marketing Blog

You are always scanning the horizon of ideas seeking one that will lead your local inbound marketing strategy to new heights. I never want you to bounce away from my articles. So I, too, scan horizons and, guess what? I have discovered a local inbound marketing idea for you—cornerstone content creation. What in the world? In case you missed it, Google says that there are 28,700,000 results of “cornerstone content.” I am not so sure about that number, but I do know it’s not a secret.

By Ann Mullen  Last fall I shared some creative sales funnels I found. Marketers use them a lot and they like to get creative with their own version.  I found some new ones I thought you might find interesting as well. What is the purpose of sales funnels? They are for the edification of whoever the marketer is writing the article for. The basic idea is for the reader to remember that while the beginning of a sales campaign starts with a large number of possible clients, only a fraction will actually commit. But I also think these sales funnels help the marketers themselves both to keep these ideas forefront in their own minds and as a creative release.  So who are these funnels for? What do you think?--Ann

Times are challenging. Being a business owner does not guarantee that you are set for life... Even multinational corporations are downsizing or going out of business.  So what actions does a business need to do to keep growing in this faltering economy? While there are no guarantees there always are a few techniques a savvy business professional can do to thrive successfully in this economy.

Remember math drills? Even though you got a perfect score on the last test, you still had to work those boring worksheets repeatedly. Why? Because the mind tends to think you know exactly what to do, but then when you are in a test situation, you go blank. The drills were a way of making sure you had the math facts in your muscle memory. Now you don't need to think or get out a calculator when you are asked to multiply 8 x 6. You just know it's 48. Repeatedly reviewing the basics helped you learn the necessary information.

Likewise it's always a good idea to review the basics of a marketing strategy, such as lead generation strategy, to make sure you have not gone blank on certain aspects. I found this syndicated article in repost.com when I was looking at ways to create content. I had always read about the idea of syndicating our own work, but I began wondering where the syndicated articles were and what was being done with them. That, however, is an article for another day.--Jaco.

5 Critical Steps for Creating a Lead Generation Strategy (via inBlurbs Inbound Internet Marketing blog)