Tag Archives: YouTube
Four points concerning multimedia for business bloggers
One of the greatest things since sliced bread in the business blogging world is using multimedia. This week you have seen me use some of the ideas that I have written about. Today I have a video for you because words sell and video helps.
- Adding video and photos to your website and blogs can have a major impact on your sales.
- Unless you are aiming for an amateur look, create videos that look professional or you can find something like the one I found on YouTube. These will enhance your image.
- Remember that photos are not free. When you search using Google and select images, go to the funny gear looking thing on the upper right. Click on that and go to advanced settings. You will go to a page that at the bottom has a place where you check mark that you want images that are free. Click search and see what is left. Not satisfied? Try Flicker: http://www.flickr.com/creativecommons/ using the attribution license and be sure to attribute. Try PublicDomainPictures.net: http://www.publicdomainpictures.net/; or Dreamstime: http://www.dreamstime.com/free-results.php?searchby=sandwich+generation&searchtype=free.
- You can also purchase photos and graphics, often for reasonable rates.
What sort of multimedia are you using? How has it worked for you? What would you like to know more about?
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.
Related articles
- WordPress’ new version 3.3 gives multimedia and mobile some love (venturebeat.com)
- My Mini-Gallery At Dreamstime (richbystockphoto.wordpress.com)
Four points for filling your business blog with great content
What's this? See the fourth bullet point.
When it comes to business blogging (or any blogging for that matter), content is king of social media. You can save money by writing from your own experience and you can build your business at the same time.
You want to create original content full of your sage advice. You also need to keep your blog fresh with more and more of this original content. Of course, it is always great to have a guest blogger who has a different approach to add to the originality of your site. All these are clues in how to reach your audience.
WHAT IS SOCIAL MEDIA AND HOW SHOULD BUSINESSES DEAL WITH IT?
Guest blogger Judith Delaney, Social Media Strategy Coach and Service Partner with BroadVision Marketing
Social media, a computer and more
What is Social Media?
Some will answer immediately with “Facebook”; others may throw in Twitter and YouTube. The fact of the matter is today’s social media encompasses a broad sweep of online activities. Oh to be sure they include Facebook and Twitter and YouTube; but social media is also email, employees, SaaS, LinkedIn, blogs, cloud computing, mobile tablets, natural disasters, board of directors, shareholders, e-discover, rating sites (Klout), smart phones, etc. etc.
Conflict Happens—How That Leader Spots It
Team Member Disrupting a Meeting
Every project, every team and every team leader on all levels are going to come in contact with conflict. What That Leader needs to learn is how to spot it in others in order to minimize, divert or resolve it as soon as possible.
What are some conflict indicators?
Probably the most obvious indication is body language. If the team member is unhappy about something, his body language will be guarded, turned from the leader, he will have minimal eye contact with the leader and even show micro-expressions of mocking or frowning. A leader in the midst of conflict will show the same either to his up-line team or to his team members. That Leader will study body language in order to become conscious of the meanings of what he sees, but even an uninformed leader will subconsciously be aware of the signs and know there is a problem, even if he is only aware of it in his gut.
One Final Word on Alexa Web Analytics
Image via CrunchBase
Gaurav Ojha of TechPluto asked the question, “Is Alexa Web Analytics Flawed and Inaccurate?” He mentioned two other services you might want to look into Complete and comScore as sites to view traffic on your own web as well as scope out your competition’s traffic. You can read about them and a few others below.
2 Great Ways to Keep your Facebook Page Fresh
Image by HRC via Flickr
What is your Facebook marketing strategy? Do you have one? You need a good strategy in order to make sure that you continue to grow and increase your page’s engagement activity.
When do you practice patience and when do you decide that you need to make some changes because you are not having the success you were expecting? Was your goal really realistic? Did you set a length of time that you were going to wait to get those good results?
4 Insights to Marketing Success
Marketing Plan
A cook starts with a recipe. A tourist starts with a map. An architect starts with a plan. So why do many small business owners think they can run their business without a marketing plan?
To many small business owners, marketing means advertising – which means big bucks. And yes, some sorts of advertising are costly, but marketing also includes lots of less costly ways to engage prospective customers. With some research, planning, preparation and execution, business owners can be successful with marketing without spending enormous amounts of their budget on advertising.
Do be sure and include some marketing in your budget, but it doesn’t need to be a high ticket item. A word of warning: as you look at what your competition is doing, remember that it might not work for you. Don’t copy them or customers might mistake you for them.
Here in brief are four main insights that can lead to marketing success:
How to Get Sharing to Work for You
SUBWAY
How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter, and YouTube? OK, raise your hands. If it worked for you, keep your hands up. Oops.
I have a clue for you. “Social” is not the same as “sharing.”
You have to identify your key influences and motivate them to share with their friends or you are missing the main idea. Social content works best when people share it.
Why Social and Sharing Media are not the same thing
Original Starbucks
How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter, and YouTube? OK, raise your hands. If it worked for you, keep your hands up. Oops.
I have a clue for you. “Social” is not the same as “sharing.”
