Tag Archives: Uniform Resource Locator
A Different Kind of Backlink Service for Do-It-Yourselfers
Social network (Photo credit: Wikipedia)
We have been working on the ways that a business, say a do-it-yourselfer, can create backlinks for their blog URLs. Some of these backlink businesses that call out to you from the internet offer fantastic values for free all the way to very expensive. What to do?
I suggest that you look at the free businesses because there is some question about how ethical a process is if you can only get it done at great cost. Many of the companies I have looked at offer their service for free unless you want to save time and then they will do the work for you for a fee. The questions to ask are how much time you have to spend, how much your time is worth and how proficient are you at doing these things alone? I am not going to mention the names of any businesses because there are so many on the web. If you are interested, leave me a comment below.
Two Backlinking Service Types for Do-It-Yourselfers
This is an icon for Stumbleupon, a social networking website. This is part of Open Icon Library's webpage icon package. (Photo credit: Wikipedia)
I have spent considerable time creating and writing about backlinks because I have seen that the different methods I have tried have done wonders for our (admittedly imperfect) Alexa numbers.
There are lots of different companies on the web offering ways to create backlinks using your blog URLs. I am going to tell you about two kinds today and not use any names. If you want to know which ones I used, please leave me a comment below.
This is for all you do-it-yourselfers out there.
First, a word about white hat techniques: All the sites have both free and paid services. The fact that you can do this for free is what makes it a white hat technique. If you want to do less of the actual work, you have to pay someone to do it for you.
What are Quality Backlinks?
Backlinks (Photo credit: ivanpw)
Wikipedia defines a backlink as: “In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.” It goes on to say: “The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage).”
The importance of the page has to do with where it appears when someone searches for a keyword, a city, a business or whatever they need information about. The best place for a webpage is as close to the top of the first page as possible. The way is gets there is mainly by the number of times a search engine, say Google, sees the URL. If it only sees the URL once, chances are that the website will be playing in the left field.
Business Blogging—The Foundation of All Social Media
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What does your blog have to do with social media? Only everything. You blog is the piece of you that goes everywhere to prove that you still exist and to help you be found.
Your blog is the most important part of social media that there is. It is the foundation for all else.
In past blog posts we have talked about headlines, content, consistency, comment sections; and, more recently, the fact that your blog shows proof that you exist and that it how the search engines and customers find you.
Spreading Your Blog With OnlyWire
We have been working on the idea of doing your social media work yourself. I have been telling you uncompromising truths about the process of successfully marketing yourself. These things are what marketing companies like BroadVision Marketing do for companies who don’t have the time, the resources or the desire to do-it-yourself.
The last blog I wrote we were talking about a simple system to tell if you are moving into a better ranking. We decided to use the Alexa number system, which for all its faults does provide a simple measurement of motion.
Unlocking Keywords
A Search Box
Keywords—you know you can buy lists of them or buy help sorting out what yours are—but what are keywords really, what‘s the deal with them, and how can you figure out which ones to use?
Defining keywords, keywords define search
People use keywords all the time. When you put what you are searching for in Google or the other search engines, you are using keywords. Search engines go through enormous data bases and send you results by listing sites that apply to the words you “googled”.
Stop! Doing These Things on Facebook
Image by Getty Images via @daylife
No doubt you are using Facebook as part of your business’ social media marketing strategy. You have a possibility of reaching some of the 750 million members. That’s a goodly number of people. Chances are your customers and potential customers are among them and are checking you out.
Is your strategy a correct one? Have you dropped into some bad Facebook marketing practices? I have a list of some of these. If you find that you are doing some of these you want to get them out of your strategy now.
Where is your business page? If you have a profile, it is for a person, not a business. You need to create a Facebook Page. You can even do it from your profile if you want to. A page is made for companies, brands, groups, organizations and is the right place to generate fans.
Facebook Fan Page Drivers, Start Your Engines—Drive Fans to Your Website
Facebook website
Do you want your Facebook fans visiting your website?
While Facebook is a great way to keep up with friends and family, it is also a great way to drive traffic to your business website.
Facebook is a good place to communicate with your fans, but for most businesses your website is where potential clients become actual ones. So how do you get your fans from Facebook over to your website?
How to track QR codes in Google Analytics
A giant QR Code
Guest Blogger Tim Zack
So you want to use QR codes but you’re not sure how to track them in Google Analytics. There are four steps to getting the URLs ready and generating the QR codes that will be ready for tracking using Google Analytics campaign tracking.
- Plan your campaign
- Use Google Campaign Builder to build unique URLs for each channel
- Use your favorite URL Shortener to shorten the link
- Generate the QR Code
Below are more details about each step of the process as well as links to some powerful tools for getting the job done.
Planning how you want to track the campaign is the key to making the work you will do to build the trackable QR codes worth while in the end. There would be nothing worse than for you to go to the analytics after the QR codes are in market and wish that you could segment a different way.
What to Do With QR Codes
Toy with QR Code
As QR codes become more common you are going to see them used in many creative ways. I just started looking for them, using them and I am fascinated.
Here is a list of some of the ways you might want to use them for your business.
