Tag Archives: Marketing strategy
Determining Marketing Strategies — 6th Marketing Ball Stragegy
by Jaco Grobbelaar, owner of BroadVision Marketing and Robert Middleton, owner of Action Plan Marketing
Once you are armed with the previously blogged marketing principles, you are ready to choose marketing strategies or activities that get your message out into the world and in front of prospective clients.
Let’s revisit Marketing Ball. The marketing strategies you employ depend on where your prospects are located on the Marketing Ball model. Remember that the purpose is to move them around the bases. First are marketing activities to get prospects onto first base.
From stranger to affiliation to attention
Your first step in moving from home base to first is developing affiliations with those who could be possible clients. An affiliation is a connection between people. If you belong to an association or organization, you have an affiliation. If you went to the same college, you have an affiliation. If you belong to a church, you have an affiliation with all the other members.
What’s In LinkedIn For You?
Jaco Grobbelaar LinkedIn Profile
What’s in LinkedIn for you if you are not looking for a job or an employee? Why should you network on this site? And why for that matter have you gone to Chamber of Commerce and BNI meetings?
You go to Chamber and BNI events to meet people who might be able to help you improve your business. Or you go so that you can offer your expertise to those with less experience. Perhaps you go to meet people who have a service that you need. When you look in the Yellow Pages for a business, you are not certain you want to pick a business out at random. So your goal for going to the BNI or Chamber meeting is that you want to meet some people either in the business or who know people in the business so you can get references. Perhaps you are the one with the service to offer. While you are there you pass out your business cards to others and collect theirs.
How To Use LinkedIn
Plenty of business people are not using LinkedIn to the best of their ability because they don’t know how to make it work for them. LinkedIn reported that it has reached 135 million registered users as of November 3, 2011, up from 100 million the end of March 2011, consisting of people from more than 200 countries and territories worldwide. Why are people flocking to LinkedIn?
Saving Time in a Busy World with RSS Readers
This video is a few years old, but the basic ideas haven’t changed. You can use Microsoft Office as your RSS Reader, but that’s a different video.
This is short and silly. Enjoy and learn:
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook – www.facebook.com/broadvisionmarketing – and LinkedIn – www.linkedin.com/in/JacoGrobbelaar.
Related articles
- Am I the Last One? RSS Feeds (elearningcentralia.wordpress.com)
- Information overload? – Use of RSS web readers as content filters (marketing.yell.com)
Learn How to Get Tens of Thousands of Backlinks Free
My LinkedIn network, visualized (Photo credit: For Inspiration Only)
How would you like to have tens of thousands of backlinks for free easily?
Don’t you hate questions like that? I’m not selling anything, in case that’s what you are thinking. Actually, I’m giving something away.
I encourage all of you to do this if you do nothing else. I have watched a very small business owner improve his Alexa number within a week with this simple suggestion. The past few blogs I have written have been to give you ideas on how to improve your blacklinks by a few hundred at a time at the most .
Backlinking for you do-it-yourselfers would be incomplete without me revealing my secret weapon—LinkedIn.
A Different Kind of Backlink Service for Do-It-Yourselfers
Social network (Photo credit: Wikipedia)
We have been working on the ways that a business, say a do-it-yourselfer, can create backlinks for their blog URLs. Some of these backlink businesses that call out to you from the internet offer fantastic values for free all the way to very expensive. What to do?
I suggest that you look at the free businesses because there is some question about how ethical a process is if you can only get it done at great cost. Many of the companies I have looked at offer their service for free unless you want to save time and then they will do the work for you for a fee. The questions to ask are how much time you have to spend, how much your time is worth and how proficient are you at doing these things alone? I am not going to mention the names of any businesses because there are so many on the web. If you are interested, leave me a comment below.
Business Blogging—What Does It Really Cost?
The other day I got into a mood where I wanted to know just what the true cost for blogging could be. First, I looked at various factors. Let’s say that you are writing your blog for yourself and not having someone else write it. You will write about what you know. This is called value added. Your expertise is the added value.
- So it doesn’t cost you anything to write your blog, right? Wrong. What is an hour of your time worth? Let’s say you have figured out that your time is worth $30 an hour. I picked a low number although I am sure that you are worth much more than this. Writing a blog can take quite a bit of time, even if you know your subject. This time will also include posting it to your site and finding pictures to keep the article interesting.
Fishing for Clients
Have you ever gone fishing and taken several poles? Business blogging and other platforms like Facebook and Twitter are like having several poles in the water to hook a client into coming to your website and using your products or services. These platforms are not hard sell platforms. People won’t come visit you if all you do is bombard them with why they need your product or service. They want to learn something or be entertained. What you tell them is the bait on your hook.
Realistic Business Blogging-Five Pointers for Beginners
Business blogging is a powerful low-cost marketing tool when you look at all the other marketing tools available. Its power is in the fact that you are writing about what you know. While it takes time, your knowledge is the value added if you have taken the time to learn how to use blogging properly. There is a big caveat here. Do not expect your blog to get you instant clients, customers or even readers. Expect little and you will be surprised when things work out. Expect instant success and you will be disappointed.
Four points concerning multimedia for business bloggers
One of the greatest things since sliced bread in the business blogging world is using multimedia. This week you have seen me use some of the ideas that I have written about. Today I have a video for you because words sell and video helps.
- Adding video and photos to your website and blogs can have a major impact on your sales.
- Unless you are aiming for an amateur look, create videos that look professional or you can find something like the one I found on YouTube. These will enhance your image.
- Remember that photos are not free. When you search using Google and select images, go to the funny gear looking thing on the upper right. Click on that and go to advanced settings. You will go to a page that at the bottom has a place where you check mark that you want images that are free. Click search and see what is left. Not satisfied? Try Flicker: http://www.flickr.com/creativecommons/ using the attribution license and be sure to attribute. Try PublicDomainPictures.net: http://www.publicdomainpictures.net/; or Dreamstime: http://www.dreamstime.com/free-results.php?searchby=sandwich+generation&searchtype=free.
- You can also purchase photos and graphics, often for reasonable rates.
What sort of multimedia are you using? How has it worked for you? What would you like to know more about?
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.
Related articles
- WordPress’ new version 3.3 gives multimedia and mobile some love (venturebeat.com)
- My Mini-Gallery At Dreamstime (richbystockphoto.wordpress.com)
