Tag Archives: Marketing and Advertising
Two Landing Pages Properties and Five Ways They Work
You have spent a lot of your marketing budget setting up your website. Your homepage looks real good and reminds you of the old newspaper ads of old. So why aren’t people converting using it?
Conversion about keeping your customer focused. A homepage full of your products is the opposite of focus. Even if you only have one service for sale, your homepage is full of details, again the opposite of focus.
What you need are specific “landing page” that you can manage and optimize in controlled isolation. Technically a landing page is any page on your website that customers arrive at or land on. It should be created as a stand-alone page, as a promotion specific site.
Email List Management: Why do it and How
When was the last time you thought seriously about segmenting your email lists? Tedious to even think about? But do you know how important your lists are if they are segmented?
Segmented email lists target your major source of direct communication with your clients. These lists increase the relevancy of your messages and can result in higher open and click through rates, enhance loyalty of your customers and ultimately increase sales. When it comes to email marketing,the more relevant your campaign, the better the response and the more sales you make.
Advertising–Digital, Physical, Promotional
Classified Ad
We are still looking at the basics in advertising. We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Let’s take a closer look at digital advertising, physical advertising and promotions.
Digital advertising
Television commercials are “The” most efficient mass-marketing advertising platform. That’s why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.
Back to Advertising Basics
Advertising from 1890s
Since we have been having conversations about large businesses taking over social media as an advertising platform, I think it’s time to back up a bit and consider the basics of advertising.
What is advertising? Advertising is a way to persuade a targeted group to do something in regard to ideas, services or products. It can take many different communications forms. The purpose is to drive the targeted group into behaving in a certain way. Advertising can be about buying products, but also about things like selecting a political side and voting. The driving force pays for the advertising and places it in mass media settings, including but not limited to television commercials, direct mail, magazine, newspapers, bill boards and, of course, social media websites, email and text messages.
What’s In Your Headline Swipe File?
Snake Oil Ad
By Guest Blogger Ann Mullen
I still remember the first time I came upon the term swipe file. It seems like it was just yesterday. Wait, it was just yesterday.
For the sake of those of us who weren’t around the last time the term was used, which was in 2009, Wikipedia defines a swipe files as “a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects….Swipe files are a great jumping-off point for anybody who needs to come up with lots of ideas.
Swipe files are also commonly used by Internet Marketers who need to gather a lot of resources not only about products but also about marketing methods and strategies.”
A lot of times the swipe file is for various headlines.
Still confused? Here is an example of a swipe file headline: 10 Exercise Tips to Use Without Moving a Muscle. The main swipe part is the idea: (Some Number) of Tips to Do (Something). In other words it’s the old Snake Oil Routine.
Content Creation: The Way to Successfully Market Using Social Media
Blogging workflow
You have decided to add a blog as a marketing method. You’ve looked at questions that help you focus what you want to say. But throughout all the studying you have done, you are not really sure what you are using blogging to accomplish.
Many companies use social media to “connect” with their customer by talking about what their company has been doing lately, information about their products and service and awards they have received. These companies have missed the boat.
Ideas to Help You Develop a Media Strategy for Your Blog
Google search
Now that you have decided to write a blog for your business, you go on line and ask Google to do a general search on your product. What’s this? There are millions of blogs on the internet and it looks like millions about your product. One look at the competition and you are tempted to head for the hills.
But don’t do that. You can compete if you spend the time to create informative blog posts. This is not just a business whim, but a strategic point of your marketing campaign. If you want to be successful, you have only to take the time and effort to write content about your product. Before you start you might want to spend time answering some questions that will help you develop your strategy and actually help you write.
Lead Nurturing-What Is It and What It Isn’t
Customer service
Lead nurturing is a concept that is easily confused with sending out brochures or marketing copy focused on product information or company announcements. This is not the same thing as nurturing a lead.
To nurture means: foster, help develop or help grow; the act of nourishing or nursing; tender care; education; training; that which nourishes; food; diet; sustenance; the environmental influences the contribute to the development of an individual. Sending out information about you or your company is not the same thing as “feeding” your leads. When you talk about yourself, you are not focused on what the leads need or your relationship with them.
What is the Purpose of Social Media in Lead Generation?
Social media
What is the ultimate purpose of social media? You want to get good solid leads that will convert into customers. Basically, social media tells you how your customers are getting interested in you and your company.
You use social media as a business process, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the marketing department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.
