Tag Archives: LinkedIn

LinkedIn Company Pages Create Big LinkedIn Draw

BroadVision Marketing Petaluma CAOur last section is on LinkedIn concerns Company Pages.

Do you know what these are and how to set yours up?

LinkedIn Company Pages are some of the most powerful sites on the Internet. Not only can you introduce your company to interested individuals, the site can direct a person to your product or job pages geared to that particular person. If you look at the chart from last year from LeadFormix, you will see that about as many visitors view company pages as view groups and the news.

LinkedIn Contacts–Strong and Weak

BroadVisionMarketing Petaluma CA LinkedInLinkedIn: Two Different Groups of People

You will find that you have two different groupsof people in your LinkedIn network—those that have sent you many contacts and those that have not sent you very many. Here are some suggestions from us at BroadVision Marketing.com.

You need to stay connected to the strong ones by sending them emails, texts or calls every two weeks or so. That way they will continue sending you referrals. You can also send them quality referrals, people who can help your contacts the most. Visit their websites and leave comments (all website owners and bloggers love comments). You could even send them something snail mail. Yes, I did say snail mail.

What’s In LinkedIn For You?

Jaco Grobbelaar LinkedIn Profile

What’s in LinkedIn for you if you are not looking for a job or an employee? Why should you network on this site? And why for that matter have you gone to Chamber of Commerce and BNI meetings?

You go to Chamber and BNI events to meet people who might be able to help you improve your business. Or you go so that you can offer your expertise to those with less experience. Perhaps you go to meet people who have a service that you need. When you look in the Yellow Pages for a business, you are not certain you want to pick a business out at random. So your goal for going to the BNI or Chamber meeting is that you want to meet some people either in the business or who know people in the business so you can get references. Perhaps you are the one with the service to offer. While you are there you pass out your business cards to others and collect theirs.

How To Use LinkedIn

Plenty of business people are not using LinkedIn to the best of their ability because they don’t know how to make it work for them. LinkedIn reported that it has reached 135 million registered users as of November 3, 2011, up from 100 million the end of March 2011, consisting of people from more than 200 countries and territories worldwide. Why are people flocking to LinkedIn?

Saving Time in a Busy World with RSS Readers

 

This video is a few years old, but the basic ideas haven’t changed. You can use Microsoft Office as your RSS Reader, but that’s a different video.

This is short and silly. Enjoy and learn:

 

Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.

Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook – www.facebook.com/broadvisionmarketing – and LinkedIn – www.linkedin.com/in/JacoGrobbelaar.

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Learn How to Get Tens of Thousands of Backlinks Free

My LinkedIn network, visualized

My LinkedIn network, visualized (Photo credit: For Inspiration Only)

How would you like to have tens of thousands of backlinks for free easily?

Don’t you hate questions like that? I’m not selling anything, in case that’s what you are thinking. Actually, I’m giving something away.

I encourage all of you to do this if you do nothing else. I have watched a very small business owner improve his Alexa number within a week with this simple suggestion. The past few blogs I have written have been to give you ideas on how to improve your blacklinks by a few hundred at a time at the most .

Backlinking for you do-it-yourselfers would be incomplete without me revealing my secret weapon—LinkedIn.

Business Blogging—The Foundation of All Social Media

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What does your blog have to do with social media? Only everything. You blog is the piece of you that goes everywhere to prove that you still exist and to help you be found.

Your blog is the most important part of social media that there is. It is the foundation for all else.

In past blog posts we have talked about headlines, content, consistency, comment sections; and, more recently, the fact that your blog shows proof that you exist and that it how the search engines and customers find you.

Business Blogging—Being Current, Receiving Comments, Getting Found

Social media has come to mean an array of activities from your website to Facebook, Twitter, LinkedIn and beyond. But the foundation of all social media is your website and your blog.

With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.

Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.

Business Blogging—Proof that You Still Exist

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The other day I was looking for some information and found a website that addressed my question. To my dismay, the information was five years old and had not been updated. The website was static and for all I knew the business no longer existed.

This is something that I know has happened to us all. It’s frustrating, but more than that if the business still exists, it just lost a return customer.

There are some reasons a business would not keep up a website, adding new blogs and updating the product or service information.

 

The Last Word

English: White hat seo symbolizes good ethic t...

There is a lot of noise in this world as we all sell our wares on Main Street of the Internet as well as at our brick and mortar establishments. We don’t have the perfect item for just anyone. Some of us sell clothing and others of us are dentists, with many subgroups within each group. A heart surgeon is not the right match for a mother with a two-year old who has a splinter, although he could do the work.

For businesses and customers to make the right match in the old days, businesses bought newspaper ads, which as often as not ended up at the bottom of the bird cage. If a business had enough money, it could sell a commercial on television and go into homes on the three broadcast channels, while most people were discovering or only using cable, except for the evening news.

There are people who miss those days and others who are exploring our brave new world, which is constantly renewing and remaking itself.

The tips I have given to any of you who want to do social media yourself are what are considered white hat SEO strategies. I would never give you any of the black hat ones, because they are very unethical.