Tag Archives: Internet marketing
Many Marketing Agencies Aren’t Taking Social Media Seriously
What marketers see when a person "likes" a page
Here are some highlights from several articles of eMarketer.com Digital Intelligence that prove that many marketing agencies aren’t taking social media seriously. Businesses need to be vigilant in finding a firm that does.
“Marketers Analyze What It Means When Customers ‘Like’ Their Pages”
Customers expect exclusive content, discounts, promotions and updates from companies they “like”, but marketers see “liking” in a different way. Both groups were questioned in a study quoted in eMarketer.com article on December 21, 2011 at http://www.emarketer.com/Article.aspx?-id=1008745&R=1008745.
The study conducted by the CMO Council and social CRM firm Lithium asked both groups what it meant when a customer “liked” a brand online. The customers were clear on what they expected.
Blogging Without Fail
Business blogging
Since I have been talking about what works with blogs and what doesn’t, I want to add some ideas based on Michael Stelzer’s recent remarks in Social Media Examiner July 22, 2011 at http://www.socialmediaexaminer.com/top-7-reasons-blogs-fail-and-what-to-do-about-it/.
Michael talks about business blogging mistakes that can cause a blog not to get enough traffic or views.
Mistake: Writing about yourself
Have you looked at some of the tweets on Twitter and passed them by because they are selling their business with the same tweet over and over? Did you feel guilty for passing over them? I’ll bet you didn’t give it a second thought. So why would you blog about your products, your services or yourself? No one is interested in that to start with.
What people really want is help solving their problems, getting useful information or feeling like they are recognized. Can you see that if you focus on giving them what they want, they will come to see what else you have?
How to Determine the Best Number of Times to Contact Your Leads
Do you need to redeem your customers?
How often should you contact your leads in order to stay in touch with them? You don’t want to either suffocate them with too much information or have them forget about you between long periods where you don’t even cross their minds.
In order to successfully ‘Stay in Touch’ with your leads you have to get the timing of your communications right. This is going to be different depending on your company, but as a general rule, you shouldn’t contact your leads more than once a week and less than once a month.
Incoming Lead Processing Campaigns—Starting a Relationship
Typical advertising mail
Lead nurturing is no different from building any long –term relationship. You need to foster respect and trust, be a good listener and keep things interesting.
Nurturing your leads will increase your sales. Just how is that done effectively?
Beyond Traditional Landing Page Optimization (2)
Dynamic Landing Page Example
How is your landing page? Does it lead to conversions and sales? The whole point of your online presence is to close the deal. Your landing page, if properly optimized, is often the first impression a potential client has of your business. It is not enough to have the elements optimized or to have the page the best it could be. Your battlefield mission is to study your landing page marketing on a pyramid of seven successive levels where element and page optimizations are at the very bottom.
Optimizing Traditional Landing Pages (1)
Feedback loop
You have a business or a service. What is the ultimate goal of your website? It’s not to get people to look at it and think you have created a cool landing page. You want to sell them your product or service. To make the sale you want to convert the lookers into customers. This is where the landing page makes a difference. Today your business depends on how well you create your online marketing program and the effectiveness of your landing page. You want that page optimized.
Call to Action Starts Conversion
A good question
You may have been in business all your life, but haven’t looked into social media? Meanwhile requests from your clients (or your kids)are forcing you into the 21st Century whether you want to or not. Does the social media terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?
Actually this is so new that it’s just as new to the young entrepreneur as well.
Let’s just look at some of the current terms and see if we can’t turn them into plain language.
All businesses selling products or services are familiar with the term “marketing budget.” This means a plan to organize and allocate future funding of business functions. If you only have money for a mini-compact car, you are not going to go look at limousines. Right?
What are Social Listening Strategies and the Voice of the Customer?
Image via CrunchBase
Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?
Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.
Let’s just look at some of the current terms and see if we can’t turn them into plain language.
