Tag Archives: Google
What are Quality Backlinks?
Backlinks (Photo credit: ivanpw)
Wikipedia defines a backlink as: “In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.” It goes on to say: “The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage).”
The importance of the page has to do with where it appears when someone searches for a keyword, a city, a business or whatever they need information about. The best place for a webpage is as close to the top of the first page as possible. The way is gets there is mainly by the number of times a search engine, say Google, sees the URL. If it only sees the URL once, chances are that the website will be playing in the left field.
White Hat SEO Techniques
The three biggest web search engines (Photo credit: Wikipedia)
When I started in this business, keywords and long keyword tails were the Search Engine Optimization (SEO) technique that was the most popular as a way to compete. Now keyword stuffing has become frowned upon as a way to get your website at the top of a search.
There are various techniques used for SEO. One way to group them is by using a hat terminology: White Hat SEO and Black Hat SEO. White Hat is said to be ethical, while Black is said to be unethical.
The Five Part Skeleton of a Business Blog
A business blog is the anchor to which all your other social media platforms are tied. It’s your blog that goes on your Facebook Fan Page and you tweet about. These in turn get passed around by others who in turn come to your website to read that blog. Furthermore when the search engines are aware of the information in your blog, strangers will search for some keywords and find themselves on your business blog. That’s powerful stuff.
SEO and Three Other Ways to Get Your Business Blog on Page One
Please raise your hands if you completely understand SEO. OK, you over there, you can put your hand down now. Search Engine Optimization (SEO) is a process or set of processes that improve the visibility of your website using the search engines. The bottom line is that when someone searches for what they are looking for using one of the multitude of search engines, like Google, you want your website to be one of the top ones they see.
Be Social: Four Insider Facts for Promoting Your Business Blog
Being Social
Do you see yourself as Mr. or Ms. Business Blogger, along the same lines as the “Cherry Ames, Companion Nurse” stories by Helen Wells? Writing a business blog is a good step in the right direction, but if no one reads your blog, you have just wasted a lot of time.
How do you get that great article you wrote out there? Blogging and social networking are both parts of the same strategy. You have to go out and promote your blog by being social. There are many different ways you can use to get your word out. We are just going to look at four.
- Twitter is a quick way to let people know that you are in business and that you have a live website, as opposed to one that is static where nothing new is ever going on. You can tweet about your new post in such a way that people will be interested in reading about it. Remember that no one wants to be sold on social network. They do want to learn things and be entertained. If you are offering information, make that obvious in your tweet. Oh yes, it’s a good idea to put out around 10 tweets on various subjects a day and then spend some time actually on Twitter to show that you are a real person.
Four points concerning multimedia for business bloggers
One of the greatest things since sliced bread in the business blogging world is using multimedia. This week you have seen me use some of the ideas that I have written about. Today I have a video for you because words sell and video helps.
- Adding video and photos to your website and blogs can have a major impact on your sales.
- Unless you are aiming for an amateur look, create videos that look professional or you can find something like the one I found on YouTube. These will enhance your image.
- Remember that photos are not free. When you search using Google and select images, go to the funny gear looking thing on the upper right. Click on that and go to advanced settings. You will go to a page that at the bottom has a place where you check mark that you want images that are free. Click search and see what is left. Not satisfied? Try Flicker: http://www.flickr.com/creativecommons/ using the attribution license and be sure to attribute. Try PublicDomainPictures.net: http://www.publicdomainpictures.net/; or Dreamstime: http://www.dreamstime.com/free-results.php?searchby=sandwich+generation&searchtype=free.
- You can also purchase photos and graphics, often for reasonable rates.
What sort of multimedia are you using? How has it worked for you? What would you like to know more about?
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.
Related articles
- WordPress’ new version 3.3 gives multimedia and mobile some love (venturebeat.com)
- My Mini-Gallery At Dreamstime (richbystockphoto.wordpress.com)
Four points for filling your business blog with great content
What's this? See the fourth bullet point.
When it comes to business blogging (or any blogging for that matter), content is king of social media. You can save money by writing from your own experience and you can build your business at the same time.
You want to create original content full of your sage advice. You also need to keep your blog fresh with more and more of this original content. Of course, it is always great to have a guest blogger who has a different approach to add to the originality of your site. All these are clues in how to reach your audience.
Media and Advertising over the Internet
Image via CrunchBase
As we pursue a study of advertising, we are still asking if large businesses are going to take over social media to the detriment of its social nature. Let’s look at media and advertising approaches over the internet.
Actually, advertising by the large businesses have already come to the internet as consumers spend more time on their computers getting their music and news often their movies. Advertising on the net is a new development in the ongoing genesis of the medium. Prices for web-based ad space depend on the relevance of the surrounding information and the traffic the site receives.
Unlocking Keywords
A Search Box
Keywords—you know you can buy lists of them or buy help sorting out what yours are—but what are keywords really, what‘s the deal with them, and how can you figure out which ones to use?
Defining keywords, keywords define search
People use keywords all the time. When you put what you are searching for in Google or the other search engines, you are using keywords. Search engines go through enormous data bases and send you results by listing sites that apply to the words you “googled”.
One Final Word on Alexa Web Analytics
Image via CrunchBase
Gaurav Ojha of TechPluto asked the question, “Is Alexa Web Analytics Flawed and Inaccurate?” He mentioned two other services you might want to look into Complete and comScore as sites to view traffic on your own web as well as scope out your competition’s traffic. You can read about them and a few others below.
