Tag Archives: blog
Learn How to Get Tens of Thousands of Backlinks Free
My LinkedIn network, visualized (Photo credit: For Inspiration Only)
How would you like to have tens of thousands of backlinks for free easily?
Don’t you hate questions like that? I’m not selling anything, in case that’s what you are thinking. Actually, I’m giving something away.
I encourage all of you to do this if you do nothing else. I have watched a very small business owner improve his Alexa number within a week with this simple suggestion. The past few blogs I have written have been to give you ideas on how to improve your blacklinks by a few hundred at a time at the most .
Backlinking for you do-it-yourselfers would be incomplete without me revealing my secret weapon—LinkedIn.
Business Blogging—The Foundation of All Social Media
Some rights reserved by Armchair Builder
What does your blog have to do with social media? Only everything. You blog is the piece of you that goes everywhere to prove that you still exist and to help you be found.
Your blog is the most important part of social media that there is. It is the foundation for all else.
In past blog posts we have talked about headlines, content, consistency, comment sections; and, more recently, the fact that your blog shows proof that you exist and that it how the search engines and customers find you.
Business Blogging—Proof that You Still Exist
Some rights reserved by vectorfunk
The other day I was looking for some information and found a website that addressed my question. To my dismay, the information was five years old and had not been updated. The website was static and for all I knew the business no longer existed.
This is something that I know has happened to us all. It’s frustrating, but more than that if the business still exists, it just lost a return customer.
There are some reasons a business would not keep up a website, adding new blogs and updating the product or service information.
Business Blogging—What Does It Really Cost?
The other day I got into a mood where I wanted to know just what the true cost for blogging could be. First, I looked at various factors. Let’s say that you are writing your blog for yourself and not having someone else write it. You will write about what you know. This is called value added. Your expertise is the added value.
- So it doesn’t cost you anything to write your blog, right? Wrong. What is an hour of your time worth? Let’s say you have figured out that your time is worth $30 an hour. I picked a low number although I am sure that you are worth much more than this. Writing a blog can take quite a bit of time, even if you know your subject. This time will also include posting it to your site and finding pictures to keep the article interesting.
Fishing for Clients
Have you ever gone fishing and taken several poles? Business blogging and other platforms like Facebook and Twitter are like having several poles in the water to hook a client into coming to your website and using your products or services. These platforms are not hard sell platforms. People won’t come visit you if all you do is bombard them with why they need your product or service. They want to learn something or be entertained. What you tell them is the bait on your hook.
The Five Part Skeleton of a Business Blog
A business blog is the anchor to which all your other social media platforms are tied. It’s your blog that goes on your Facebook Fan Page and you tweet about. These in turn get passed around by others who in turn come to your website to read that blog. Furthermore when the search engines are aware of the information in your blog, strangers will search for some keywords and find themselves on your business blog. That’s powerful stuff.
Realistic Business Blogging-Five Pointers for Beginners
Business blogging is a powerful low-cost marketing tool when you look at all the other marketing tools available. Its power is in the fact that you are writing about what you know. While it takes time, your knowledge is the value added if you have taken the time to learn how to use blogging properly. There is a big caveat here. Do not expect your blog to get you instant clients, customers or even readers. Expect little and you will be surprised when things work out. Expect instant success and you will be disappointed.
SEO and Three Other Ways to Get Your Business Blog on Page One
Please raise your hands if you completely understand SEO. OK, you over there, you can put your hand down now. Search Engine Optimization (SEO) is a process or set of processes that improve the visibility of your website using the search engines. The bottom line is that when someone searches for what they are looking for using one of the multitude of search engines, like Google, you want your website to be one of the top ones they see.
Be Social: Four Insider Facts for Promoting Your Business Blog
Being Social
Do you see yourself as Mr. or Ms. Business Blogger, along the same lines as the “Cherry Ames, Companion Nurse” stories by Helen Wells? Writing a business blog is a good step in the right direction, but if no one reads your blog, you have just wasted a lot of time.
How do you get that great article you wrote out there? Blogging and social networking are both parts of the same strategy. You have to go out and promote your blog by being social. There are many different ways you can use to get your word out. We are just going to look at four.
- Twitter is a quick way to let people know that you are in business and that you have a live website, as opposed to one that is static where nothing new is ever going on. You can tweet about your new post in such a way that people will be interested in reading about it. Remember that no one wants to be sold on social network. They do want to learn things and be entertained. If you are offering information, make that obvious in your tweet. Oh yes, it’s a good idea to put out around 10 tweets on various subjects a day and then spend some time actually on Twitter to show that you are a real person.
Focusing on Who: Three Target Audiences for Your Business Blog
When you write a business blog post, you need to think about who you want to direct the post to, and then you want to call them to action.
You have one important question to ask yourself before you begin to write: Who is your audience? There are at least three different audiences you could target in your post.
