Tag Archives: Advertising
Business Blogging—Proof that You Still Exist
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The other day I was looking for some information and found a website that addressed my question. To my dismay, the information was five years old and had not been updated. The website was static and for all I knew the business no longer existed.
This is something that I know has happened to us all. It’s frustrating, but more than that if the business still exists, it just lost a return customer.
There are some reasons a business would not keep up a website, adding new blogs and updating the product or service information.
Sneaking in an ad: Facebook 2012
What do you do if you are a huge business, you did not meet your 2011 revenue targets and you need to produce some revenue in the first quarter? What if your huge business is Facebook and you know a way to bring in that money using a little sleight of hand?
Being Conned by Misleading Advertising Claims
Mona Lisa
Advertising claims are not what they appear to be. While we tend to look at ads as ineffective, advertisers know better. While people refuse to admit that they are influenced by ads, sales figures show that a well-designed ad campaign has dramatic affects. What become obvious as we study ads is that a lot of what is working is below the radar and people don’t even realize they are big conned.
In the 1970s Jefferty Schrank (attributions listed at the end of the article) presented a new way of looking at ads and some of the legal ways advertisers tell part of the truth and part that is not while most people don’t get it.
Misleading Advertising Claims-Buyer Beware
Listerine Products
We think we are not paying attention as advertisements bombard us throughout the day and night. Our mind wanders, we go to the kitchen or we channel surf. But while we are supposedly not listening, most of the time we are being subjected to ads that are not telling “the truth and nothing but the truth”. They hedge a little. We can learn to listen to the claims and see the flaws.
I need to remind you that legally the advertisers can get away with this because of the language of the claim. So in order to find the flaws we are going to examine the language and look at the logic that keeps the ad on the air.
The Secret Language of Advertising Claims
Creative Advertising
We have been looking at advertising and the needs an item is supposed to fulfill. Now it’s time to look at the language of advertising claims. This is a hot topic because advertising affects sales much more than people think it does. We know advertising works because we can statistically study the results through surveys and sales figures. That most people don’t think they are influenced by advertising shows how naïve people are and how well advertisements work below the radar.
Addicted to ads: Part 3 of a three-part discussion
Hamlin advertising for FedEx
Guest Blogger Ann Mullen
This is the third part in a series based on the 30+ year old Advertising‘s 15 Basic Appeals, by Jib Fowles, quoted by Shirley Biagi, in her textbook “Media/Impact: An Introduction of Mass Media”( now in its 8th edition) and put on the internet by Frank W. Baker at http://www.frankwbaker.com/fowles.htm. We have covered appeals for sex, aggression, attention and domination, some pretty hefty appeals as well as some more benign ones like the need for affiliation, nurture and guidance. Let’s see what the last set of needs appeal to.
Buy this or I will chuck wood in your pond: Part 2 of a three-part discussion
Shatner as Captain James T. Kirk
Guest Blogger Ann Mullen
In the previous part of this report, we talked about how Frank W. Baker came to put Jeb Fowles’ Advertising 15 Basic Appeals on the internet. We looked at the first three appeals and I added my cute little remarks. Today we are going to look at numbers 4 through 9. I want you to remember that even if I don’t discuss the need for sex in every one of these, that a lot of times the number one need is in evidence by the youthful appearance of the actors, if nothing else.
How do you sell a tube of toothpaste? Part 1 of a three-part discussion
Advertising from 1890sGuest Blogger Ann Mullen
Guest Blogger Ann Mullen
When advertising began at the end of the 1800s, it was enough to just put a drawing of the item in the newspaper. Quickly, salesman started putting a pretty girl next to the item and advertisement appeals began getting complicated.
In the 1970s Jib Fowles published a paper, “Mass advertising as social forecast: A proposed method for futures research, that the abstract said, “is an attempt to develop a procedure for anticipating broad socialcultural change by a decade. . . .culled with an content analysis of mass marketing.” In the report Fowles looks at 15 of advertising’s basic appeals, for when showing a tube of tooth paste is not enough.
Shirley Biagi, wrote a textbook “Media/Impact: An Introduction of Mass Media” now in its 8th edition, that put Fowles’ list of appeals in her book. At the time of Biagi’s 4th edition, Frank W. Baker took the list from her book and put it on the internet at http://www.frankwbaker.com/fowles.htm. Baker’s interest is in education and media literacy.
Media and Advertising over the Internet
Image via CrunchBase
As we pursue a study of advertising, we are still asking if large businesses are going to take over social media to the detriment of its social nature. Let’s look at media and advertising approaches over the internet.
Actually, advertising by the large businesses have already come to the internet as consumers spend more time on their computers getting their music and news often their movies. Advertising on the net is a new development in the ongoing genesis of the medium. Prices for web-based ad space depend on the relevance of the surrounding information and the traffic the site receives.
Advertising–Digital, Physical, Promotional
Classified Ad
We are still looking at the basics in advertising. We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Let’s take a closer look at digital advertising, physical advertising and promotions.
Digital advertising
Television commercials are “The” most efficient mass-marketing advertising platform. That’s why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.
