Social Media Marketing Course Syllabus

Month 1: One Day Training – Basic Training

Social Media Marketing – Basics + Experiential Marketing

Mechanics of Facebook (Navigate a Personal Profile)

Setup Personal Profile – Facebook

Market Research – Competitor and Best in Class models

Develop Social Goals Aligned with Business Goals

Setup Facebook Business Profile (Landing Pages, Business Image)

Develop daily/weekly Themed Content Strategies

Learn to Correctly Post Content (Photos, Links)

Homework

Week 1:    Trainee to add three posts to Facebook Business Page

Complete research of competitor social models

Week 2:    Trainee to add five posts to Facebook Business Page

Finish research of “Best-in-Class “models

Trainee creates a photo album adding a minimum of five photos to Facebook             Business Page

Add one summary post about photos and one caption

Tag one person

Attend Coaching Teleconference – 1 hour

Week 3:    Finish creating own Social Media Model – Facebook

Set Three Month Facebook Goals

Trainee Posts Daily

Create One New Photo album

Week 4:    Daily Posting

Prepare 10 minute presentation on first month social media activities

Month 2: Social Media Tactics: YouTube and Video (1/2 Day)

Recap and Q&A

Participants’ 10-minute presentations – Evaluate/Feedback

Trainees will learn to create and design a YouTube Video Channel

Add Tags

Bio

Video Summary With Links

**Student must have a Gmail account prior to class and bring banner or logo signage.**

Design 30 Second Brand Marketing Message

Shoot 30 Second Video

Upload/Post Video to YouTube Channel

Add Tags & Summaries with Links to Business Website

Homework:

Week 1: Optimize video channel and video from class

Complete YouTube channel profile

Add a background to video channel

Add 10+ tags to video

Add summary to channel

Week 2: Create new video explaining the benefits of products and services – 60 seconds

Upload video to channel

Add 10+ tags

Develop catchy, SEO optimized title

Add summary to channel

Week 3: Create a new video educating your viewers about trainees industry-60 seconds    video

Upload video to channel

Add 10+ tags

Develop catchy, SEO optimized title

Add summary to channel

Week 4: Create a new video interviewing a current or past client – end video with call to action to “like” your Facebook page – 60 seconds

Upload video to channel

Add 10+ tags

Develop catchy, SEO optimized title

Add summary to channel

Month 3: Social Media Tactics: Blogging and LinkedIn – **Trainee will bring an article about their company or industry and have blog on website**

Recap and 10-minute presentation

Blogging:  Why and How to Blog

SEO & Backlinks

Syndication

LinkedIn   Set up account

Link to connections

Add groups

Follow a group and participate

Create own group

Trainee will learn how to search LinkedIn for specific target markets/service providers

Homework:

Week 1: Add 10 new connections to LinkedIn + Write 1 LinkedIn “recommendation”.

Week 2: Write a 300+ word blog and post to website + ask for 1 LinkedIn “recommendation” from a connection

3 Hyperlinks to pages on website

Week 3: Join 2 LinkedIn groups and follow conversation

Week 4: Post 1 comment in one group – copy url

Month 4: Social Media Tactics: Twitter and Metrics

Twitter – Why to Tweet and How It Works for Business

Create a Twitter account and deploy a background image

Metrics – Setup measurement software

Hootsuite (Trainee will learn how to automate and schedule posts across social networks)

Google analytics

Facebook insights

Reputation Management (Trainee will learn why and how to monitor their brand reputation online)

Netvibes

Month 5: Presentation and Graduation

30-Minute presentation from trainees showcasing their Social Media strategy, implementation and results to date.

Graduation