Fast Track to More Clients
A foundational marketing program designed to give you a breakthrough in your ability to attract more clients.
For business owners and professional service providers
If you’re a professional interested in attracting more clients, you want more than marketing theory, ideas and tips; you can read about those in hundreds of books. No, you want to build solid marketing skills you can use for a lifetime.
And that is exactly what I am offering you now. The Fast Track to More Clients Marketing Program gives you a step-by-step plan for attracting clients consistently — with less struggle and effort.
When you attend a program, you want more than information. You want a breakthrough – a breakthrough in your ability to attract more clients.
This marketing program is significantly different in two important ways:
• First, everything you learn is immediately applicable to your business. You will build a detailed marketing plan for your business during the program.
• Second, you’ll develop skills as you go. You’ll not only learn what to do, but exactly how to do it.
So, the first question to ask: “Is this program for you?”
Who exactly is this program for?
You are an Independent Professional and you want to become a better marketer of your services. You may be a consultant, coach, trainer, designer, health care practitioner, insurance/financial or legal professional who needs to attract more clients and grow your business more consistently.
You may have had some success with marketing your professional services but you want to get even better results. You may not be implementing marketing strategies consistently; you have so many things to do in your business that it’s hard to focus on marketing. You need direction, strategies, action plans and some inspiration to get moving with your marketing.
You have a vision for your business and a commitment to take it to great places. You want to…
• Grow a sustainable, successful business that can support you for the rest of your life. You want to do a lot more than get by, you want to become an expert in your field.
• Make a long-term contribution to your clients and to the world. You got into your particular field because you felt you could make a difference. Now you want to make that real.
• Stretch and challenge yourself to accomplish big things. You know you have the potential and you’re tired of feeling held back. You want the knowledge, skills and direction to make things happen.
• Make your marketing so effective that it’s no longer an issue for you. You want to stop struggling, attract clients with more ease and get on with serving your clients.
If these are true for you, this program is what you’re looking for.
What You’ll Get From This Twelve Week Program
These are the kind of results participants report when they attended my marketing programs. How many of these results are important to you?
1. Attracting clients will be easier and more fun. You’ll have the tools and the skills to attract all the business you can handle. You’ll learn the rules to the game of marketing and know how to play it successfully.
2. You’ll stay on track and get blocked less often with your marketing. You’ll learn the skills to get unstuck whenever you get stuck in some area of your marketing (networking, writing, speaking, etc.)
3. You will never be at a loss for words when talking about what you do. You’ll know what to say, when to say it, and how to say it to get attention, interest, desire and action.
4. You’ll have the formulas for getting attention and closing more sales. This all comes automatically when you learn the right marketing skills.
5. You’ll know what to put in your written marketing materials - what to put in an email newsletter, what to put in a letter, what to say in a follow-up email that gets positive response almost every single time.
6. You’ll have the confidence to market your business and the freedom that comes when you have mastered a skill that few others even have a clue about.
7. You’ll have the keys to “crack the marketing code” once and for all. You’ll be introduced to the seven most important secrets to attracting clients and how you can apply them in your business.
In this Marketing Program You’ll Learn these Seven Marketing Skills
These are the marketing skills that count. No matter what marketing strategy you use, from networking to speaking to eZines, to blogging, to video, trade shows, to collaboration, these are the core skills you’ll use every single time. They are based on proven principles that have been time-tested with thousands of business owners and you’ll have several breakthroughs in the following seven areas:
Skill #1. You’ll finally understand the GAME of MARKETING.
This is an extraordinarily powerful skill, yet almost nobody even knows they are playing a game! Most businesses implement marketing activities randomly and tend to get random results.
Once you know the rules of the game and how the game is played, your confidence in marketing yourself will soar. You’ll start winning the game of marketing (attracting more clients) and you’ll finally be excited about playing.
Skill #2. Your MINDSET about marketing will shift – from limitation to possibility.
Knowing how to shift your marketing mindset is a skill most people won’t learn in their lifetime. You’ll master this skill in this program. If you see marketing as a burden to shoulder, you’ll start to see it as a contribution and something that can be fun and exciting to engage in.
If you don’t feel you have time to market, can’t get started before you know exactly what to do or just avoid marketing because you think it’s pushy, you’ll have a dramatic shift in your attitude about these and other mindsets that are holding you back.
Skill #3. You’ll decode the LANGUAGE of MARKETING.
Yes, marketing has a language. Communicating in a specific way tends to persuade people to find out more. If you don’t speak this language, you confuse people and you fail to get their attention and interest.
When you learn this skill, much of the mystery of marketing drops away. You’ll finally understand why much of your marketing communication has been so ineffective. The tool we use here is called “Marketing Syntax” and it’s the key to effective marketing communication.
Skill #4. You’ll nail down your personal MARKETING MESSAGE
You’ll leave with a powerful and attention-getting marketing message or I’ll refund your tuition in full. Just nailing this down once and for all will be worth the price of the program.
This is not a difficult skill; it’s just that most people haven’t learned the subtle distinctions necessary to give their message real impact. I’ll give you a “plug-in-formula” called the Audio Logo which can be used by any business to communicate instantly and concisely and that will engage your prospects (instead of driving them away).
Skill #5. You’ll leave with a turnkey formula for your MARKETING MATERIALS
Whether you use a brochure, flyer, letter or web site, you’ll learn the foundational skills to develop these materials so they are not only persuasive, but so that they get people to respond.
You’ll develop a one-page “Executive Summary” that concisely communicates the essence of your business to everyone who reads it. This will then form the foundation of all the other marketing materials you create.
Skill #6. You’ll determine the best MARKETING STRATEGIES for you
There are dozens, perhaps hundreds of marketing strategies you could use. How do you determine which ones will be the most effective for you?
You’ll learn the skill of selecting marketing strategies that will have the most impact. We demonstrate that marketing strategies are like recipes or formulas that work to move a prospect from a stranger to a paying client
Skill #7. You’ll create MARKETING ACTION PLANS that propel you into action.
It’s also a skill to build Marketing Action Plans. A marketing action plan is a step-by-step blueprint of what you will do, how you will do it and when you will do it. If you follow it closely, it will generate new clients consistently.
The Fast Track to More Clients Marketing Program will be more than a shot in the arm. The ideas in this program will transform your marketing once and for all. You’ll have the tools and skills to attract the clients you need. And, you will leave the program with step-by-step marketing action plans.
Reserve your space now
How This Program Works to give you results
Most business programs have someone in front of the room talking to you the whole time. But in the Fast Track to More Clients Program I’ll spend most of the time interacting with you demonstrating these principles in action through interactive conversations and exercises. You won’t be bombarded with data! You’ll work hands-on to build your marketing skills, your marketing strategies and your marketing plans.
In other words, I won’t just explain how to attract more clients. I’ll work with you closely until you know how to do it yourself. You’ll learn how to:
• Zero in on and practice your Audio Logo to gain immediate attention and interest every time you talk about your business. You can develop this in less than an hour and see a change in response from prospects almost immediately.
• Organize and structure all your Marketing Conversations, both verbal and written, so that they get attention, interest, desire, and action every time you use them. A marketing conversation is anytime you communicate to someone about your business.
• Formulate your Ultimate Outcome that tells your prospects exactly what they get when they use your services. We’ll show you how to aim high with your outcome to attract larger, higher paying projects.
• Tell powerful Success Stories that build credibility and create an emotional connection with your listener or reader. These stories can be the most powerful part of your marketing – if you know how and where to use them.
• Know how to effectively use a Call-to-Action every time you engage a prospect. You’ll know how to set up marketing conversations for follow-up calls that are welcomed by making an irresistible offer.
The full tuition for the Fast Track to More Clients Marketing Program is $370.00 per month for six months and includes:
1. Two 90-minute group coaching sessions each month,
2. The program workbook – including all material and exercises covered in sessions,
3. One hour monthly individual/personal coaching call,
4. Weekly homework,
5. Monthly marketing report,
6. 10% discount for upfront cash payment, and
7. One month unconditional service guarantee.
Click here to register!
Or, contact me at 707.799.1238.
Once you make your reservation, you’ll receive a confirmation email, the Fast Track to More Clients Workbook and any other details about the program.
Program Location and Details
Location: 921 Transport Way, Suite 29A, Petaluma, CA 94954
Day: Thursday, August 26, 2010
Time: 3:00 – 4:30pm – 90 minute sessions
Coaching Call: As arranged
Dates: August 2010 – February 2011
Homework: There will be assignments and exercises to complete between each work session.
Attendance will be limited to the first 10 participants. I’ve learned from experience that a smaller program provides more value and gives the opportunity for increased interaction and networking.
Book Your Space in the “Fast Track to More Clients.”
Reserve your seat now:
Click here to register!
As soon as we receive your application we will send you an email confirming your reservation and all the program information you need.
Testimonials
Jaco Grobbelaar offers his marketing clients something that is rare and valuable in today’s world: predictability.
His focus on the power of language to reshape what others believe is spot on – and his commitment to helping his clients achieve that goal is authentic. That passion and commitment to his craft and his clients make him a predictable resource for anyone who is willing to commit the time and energy necessary to master the art of marketing.
- Clyde L. Schultz, DDS
Jaco has been my marketing coach and business development guru for the past four years. I started out as a sole practitioner lawyer in a new area of law with few ideas to get clients. The best investment I made was to work with Jaco. I couldn’t afford not to. With Jaco’s guidance I was able to clarify my marketing message, identify my target market and create the marketing collateral that would attract clients that I wanted and could work with.
We created a strategy that was focused and set clear goals. It was the implementation that has kept my business goals on track. We review each week with a marketing report that constantly supports and monitors my progress. In the past three months, I have been able to double the number of new clients. In the current financial times, when you invest in your business, you want to get the most bang for your buck- the only choice is BroadVision Marketing.
- Bridget Mackay, Law Offices of Bridget Mackay
By attending the Fast Track to More Clients Program and attracting just one more client this year because of it, you may pay for this program many, many times over. Think of that – learning these principles and skills will be the most cost-effective investment you make this year.
Jaco Grobbelaar
BroadVision Marketing



