Category Archives: Social Media
How To Use LinkedIn
Plenty of business people are not using LinkedIn to the best of their ability because they don’t know how to make it work for them. LinkedIn reported that it has reached 135 million registered users as of November 3, 2011, up from 100 million the end of March 2011, consisting of people from more than 200 countries and territories worldwide. Why are people flocking to LinkedIn?
Saving Time in a Busy World with RSS Readers
This video is a few years old, but the basic ideas haven’t changed. You can use Microsoft Office as your RSS Reader, but that’s a different video.
This is short and silly. Enjoy and learn:
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook – www.facebook.com/broadvisionmarketing – and LinkedIn – www.linkedin.com/in/JacoGrobbelaar.
Related articles
- Am I the Last One? RSS Feeds (elearningcentralia.wordpress.com)
- Information overload? – Use of RSS web readers as content filters (marketing.yell.com)
Learn How to Get Tens of Thousands of Backlinks Free
My LinkedIn network, visualized (Photo credit: For Inspiration Only)
How would you like to have tens of thousands of backlinks for free easily?
Don’t you hate questions like that? I’m not selling anything, in case that’s what you are thinking. Actually, I’m giving something away.
I encourage all of you to do this if you do nothing else. I have watched a very small business owner improve his Alexa number within a week with this simple suggestion. The past few blogs I have written have been to give you ideas on how to improve your blacklinks by a few hundred at a time at the most .
Backlinking for you do-it-yourselfers would be incomplete without me revealing my secret weapon—LinkedIn.
A Different Kind of Backlink Service for Do-It-Yourselfers
Social network (Photo credit: Wikipedia)
We have been working on the ways that a business, say a do-it-yourselfer, can create backlinks for their blog URLs. Some of these backlink businesses that call out to you from the internet offer fantastic values for free all the way to very expensive. What to do?
I suggest that you look at the free businesses because there is some question about how ethical a process is if you can only get it done at great cost. Many of the companies I have looked at offer their service for free unless you want to save time and then they will do the work for you for a fee. The questions to ask are how much time you have to spend, how much your time is worth and how proficient are you at doing these things alone? I am not going to mention the names of any businesses because there are so many on the web. If you are interested, leave me a comment below.
Two Backlinking Service Types for Do-It-Yourselfers
This is an icon for Stumbleupon, a social networking website. This is part of Open Icon Library's webpage icon package. (Photo credit: Wikipedia)
I have spent considerable time creating and writing about backlinks because I have seen that the different methods I have tried have done wonders for our (admittedly imperfect) Alexa numbers.
There are lots of different companies on the web offering ways to create backlinks using your blog URLs. I am going to tell you about two kinds today and not use any names. If you want to know which ones I used, please leave me a comment below.
This is for all you do-it-yourselfers out there.
First, a word about white hat techniques: All the sites have both free and paid services. The fact that you can do this for free is what makes it a white hat technique. If you want to do less of the actual work, you have to pay someone to do it for you.
What are Quality Backlinks?
Backlinks (Photo credit: ivanpw)
Wikipedia defines a backlink as: “In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.” It goes on to say: “The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage).”
The importance of the page has to do with where it appears when someone searches for a keyword, a city, a business or whatever they need information about. The best place for a webpage is as close to the top of the first page as possible. The way is gets there is mainly by the number of times a search engine, say Google, sees the URL. If it only sees the URL once, chances are that the website will be playing in the left field.
White Hat SEO Techniques
The three biggest web search engines (Photo credit: Wikipedia)
When I started in this business, keywords and long keyword tails were the Search Engine Optimization (SEO) technique that was the most popular as a way to compete. Now keyword stuffing has become frowned upon as a way to get your website at the top of a search.
There are various techniques used for SEO. One way to group them is by using a hat terminology: White Hat SEO and Black Hat SEO. White Hat is said to be ethical, while Black is said to be unethical.
Business Blogging—The Foundation of All Social Media
Some rights reserved by Armchair Builder
What does your blog have to do with social media? Only everything. You blog is the piece of you that goes everywhere to prove that you still exist and to help you be found.
Your blog is the most important part of social media that there is. It is the foundation for all else.
In past blog posts we have talked about headlines, content, consistency, comment sections; and, more recently, the fact that your blog shows proof that you exist and that it how the search engines and customers find you.
Business Blogging—Being Current, Receiving Comments, Getting Found
Social media has come to mean an array of activities from your website to Facebook, Twitter, LinkedIn and beyond. But the foundation of all social media is your website and your blog.
With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.
Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.
Business Blogging—Proof that You Still Exist
Some rights reserved by vectorfunk
The other day I was looking for some information and found a website that addressed my question. To my dismay, the information was five years old and had not been updated. The website was static and for all I knew the business no longer existed.
This is something that I know has happened to us all. It’s frustrating, but more than that if the business still exists, it just lost a return customer.
There are some reasons a business would not keep up a website, adding new blogs and updating the product or service information.
