BroadVision Marketing Blog

You don’t have a lot of time to dally around looking for ideas for your blog when you have customers up front. I hear this from you at business meeting all the time.

The layout of your blog page can invite or turn off a visitor in the first 8 seconds.

You’ve been in business for a while. You know the score. You understand that marketing has a direct relationship to your financial outlook. Now that you’re ready to kick things up a notch in the marketing department there’s one thing you must do first. You must define the marketing objectives for your business.

In our previous article Discover the Best Local Keywords For Blog Post Ideas Part 1 we began a discussion about how to determine the best keyword phrase to use for blog post ideas in order to optimize your article.

Madonna may still be “living in a material world,” but nearly 30 years later the rest of us have moved onto a digital one. The facts are in: the 21st century global marketplace demands 21st century marketing strategies. And while SEO absolutely matters, it’s not the only factor in doing good digital business. Read on to learn five critical marketing objectives for success in the digital age.

You have come up with some great blog post ideas based on what your clients have asked - you also have a good idea what your clients want to know from studying your market segment. But before you turn these blog post ideas into articles, you want to make sure that your articles are going to be searched and found by the right audience.

How do you do that? Great question! One of the first criteria to consider is keywords. Keywords or keyword phrases are the words your prospects type into Google, Bing or Yahoo when they start searching for information to solve the problem or issue they may have. Second, if you operate mostly in your local area, what is your prospect's location? When you know the geographic location (s) of your prospects it becomes possible to optimize your keywords / keyword phrases for local search results - allowing you to post your great new blogs in front of the right audience.  Here is an example of how people search for a local business, product or service: