BroadVision Marketing Blog

It is estimated that Google Hummingbird “has impacted” 90 % of searches, according to Kapil Jekishan from Webquacker. I couldn’t find out where he got that titillating statistic although I tried to find it on Google. I started with his entire sentence, but I didn’t get there. So I went to “Hummingbird 90% searches” which is the old way of finding things. In doing that I found more variations of the same quote. One came from last October 2013 when Kendall Finn predicted that it “will affect” 90% of searches worldwide (Hummingbird: Google Answers Your Questions, Anticipates What You Want to Know). Another similar quote from the end of September came from Jim Edwards who wrote in his first paragraph that “it affects 90% of search results.” (Google Changed Its Core Algorithm, Affecting 90% Of Search Results — And No One Noticed).

Inbound marketing is an excellent way for you to build visibility to your business because building solid inbound links helps you move up through the search engine ranks for certain long-tail keywords (yes, those pesky Hummingbird friendly long-tail keywords we have been talking about). As you probably know, the number of quality sites linking to your website is one of the ways search engines decide how important your site is in the search results. People looking for the service you offer are more likely to find you if you rank on the first page of sites like Google. 

I wrote an article about inbound marketing analysis and the Super Bowl last year that works just as well for this year's Super Bowl. It doesn't matter which side you placed bets on, the big winners were those brands that paid to be played during the half time. But this year there were some unexpected non-half-time players who scored big as well.

Something newsworthy has happened at your company! Congratulations! Now, it's your responsibility to write a press release to communicate the important news to the public. You quickly recognize the opportunity to refashion the old concept, and a plan begins to gel. Beyond the obvious objective of delivering a clear message, you want your announcement to promote a sense of your business's significance in its market and of recognition of its superior organizational quality across the broad audience.

What is up these days with the Google Hummingbird and SEO Keyword Ranking? Looking at the few good keyword articles that have come out since the start of the year, I now have many unanswered questions. This is turning into a series of keyword articles because there is so much information.