I was thinking about the social media inbound marketing strategy of Facebook advertising and how to use it to get leads to your website. I realized that this could become a three-phase process. I am going to assume that you have developed a Facebook Business (Fan) Page already as part of that strategy. If not, this is not the article for you to start with. We'll see you back when your inbound marketing strategy for social media indicates that you are Facebook ad-ready.
Topics: inbound marketing strategy, inbound marketing tip, Facebook advertising, Social Media
Creating a sustainable inbound marketing campaign necessitates knowing how to use a marketing automation strategy. Why you ask? Well, a successful inbound marketing campaign usually results in a rather dramatic increase in visitors to your website and without marketing automation it will be dificult to:
Topics: marketing automation Strategy, inbound marketing campaign creation, Petaluma CA
What do you want your social media plan to do? It seems like a straightforward enough question, but is it really? You want your actions on social media to lead a reader back to your website by way of your blog and on to become a customer or client. How is that working for you? It may not be doing what you want. Do you have a method to find out if you are being successful? Perhaps you need to scuttle your effort on some platform?
Topics: social media plan, first-touch attribution, last-click attribution
It has been over a year since I first wrote this article and at the time I didn't connect to the possible local aspect of it. Local Internet marketing is where most of you small to medium businesses owners make your livings. Therefore, I am offering the article to you again with a localized twist this time along with information about your marketing mix so you will be ready for the year ahead. As always if you see anything that you want to talk to me about, please feel free.--Jaco
Topics: Petaluma CA, inbound marketing agency, local internet marketing, marketing mix, local internet marketing strategy
Looking for free Twitter analytics? Inbound marketing is not complete without a way to see if certain social platforms cannot be analyzed. I found an article that has 9 sites that don’t require a credit card before you can experiment with the tools. The article is Top 9 Twitter Analytic Tools for Free Twitter Analytics. I discovered as I read this article that while not any single one of these free tools supplies all the analytics a person needs to know, if you use them all like puzzle pieces, you will learn all the analytics you need to see how your Twitter social media campaign is doing.
Topics: Petaluma CA, local inbound marketing, Twitter Analytics, agency, Twitter analytics tools, Twitter hashtag analytics, twitter campaign, twitter follower analytics
Up until very recently I thought that content curation only meant one thing and then I learned that there was a second type. What is funny is that I have been aware of the other type, but didn’t know it by that name. You have been using it, too. And so have you, and you, and you.
Topics: local internet marketing, local inbound marketing, media sharing, content curation, blog post ideas
Did you think that you could just use social media to launch contests, promotions and branding campaigns on Facebook, Twitter or Pinterest and people would flock to your site? Oh, Small Business Owner? You tried that? How did it work out for you? I have a hint for you about why it didn't work: There is a difference between Social Media and Social Sharing. But don't feel alone, plenty of local inbound marketing brands are in the same leaky boat because they don't know the secret I am about to share with you in order to activate viral sharing.
Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, media sharing, Social Media, internet
Topics: organic visitors, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic
Do you remember when I wrote to you that people on the internet don't really visit your website? That article There are No Such Things as Internet Marketing Visitors stated--SEO Logic in their blog post Web Traffic 101 says:
Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic