[This article was first published in October 2017 and has been updated, enlarged, and revised.]
Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email.
The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types.
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Topics:
inbound marketing strategy,
Email lists,
Content Marketing Strategy,
email marketing,
email marketing strategy
[This article was originally published in December 2018 and has been updated and revised.]
Email has been with us for almost 50 years. In fact, it's been around longer than many marketers!
But it is still a powerful tool and email marketing can be used in a number of surprising ways.
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Topics:
content marketing,
Email lists,
email marketing,
lead magnet,
list building,
email marketing strategy
[This article was first published here in September 2017 and has been updated and revised.]
Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge.
There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53 seconds. Your goal, however, is to keep them engaged!
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Topics:
website traffic,
homepage,
local SEO,
user experience,
website design,
local seo marketing,
affordable local seo,
on page SEO,
local seo basics
[This article was first published in August 2018 and has been updated and revised for 2024.]
Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be.
The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing.
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Topics:
YouTube Videos,
Video Marketing,
Media Marketing Strategy,
Branding,
video,
visual content,
native video,
short form video
[This article was first published here in February 2021 and has been revised and updated.]
Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses. Especially the website's blog.
Unfortunately, there is constant pressure on business owners and their marketing staff to get their website seen by more people. But just how to make that happen predictably?
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Topics:
website traffic,
business blog,
blogging strategy,
blog post tips,
driving traffic,
authority content
[This article originally appeared here in December 2013 and has been updated and revised.]
Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals.
If it's been a while since you thought about the real purpose of your published content and inbound marketingefforts, you're not alone.
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Topics:
Strong Connections,
inbound marketing,
inbound marketing agency,
local internet marketing,
local inbound marketing,
content creation,
E-E-A-T
[This article was first published here in November 2017 and has been revised and updated.]
It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?
While inbound marketing and traditional, outbound marketing differ significantly, they do share some tactics. In addition to knowing you audience and leveraging the optimum channels, inbound and outbound marketing have one other thing in common: a call-to-action.
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Topics:
Advertising,
outbound marketing,
CTA,
call-to-action,
inbound marketing strategy,
Landing pages,
lead magnet
[This article was first published in July 2017 and has been revised and updated for 2024.]
Whether it's simply a home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.
If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.
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Topics:
CTA,
Landing page optimization,
Landing pages,
affordable SEO,
local SEO,
affordable local seo,
AI,
GMB,
Google My Business
[This article was previously published in November 2022 and has been expanded and updated.]
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
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Topics:
local inbound marketing strategy,
Business Blogging,
local internet marketing,
local SEO,
affordable local seo,
blogging strategy,
blog post optimization,
AI,
LLM