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3 Reasons Why You Need A LinkedIn Company Page

3 reasons for a linkedin company page

Having a LinkedIn company page is no longer an option for businesses serious about their customers. You need to have one if you don't already. But having one is not enough - optimizing the potential of your LinkedIn page is critical for making your page work for you effectively.

5 Tips For Effective Business Blogs

effective business blogs post

Business blogs can be the cornerstone of a powerful marketing strategy. The content you publish regularly for your preferred audience can establish your position as an expert or your company as a leader in your industry.

4 Mistakes To Avoid On Your Website Homepage

4 mistakes of website homepages illustration

According to data from Tony Haile of Chartbeat,you have 15 seconds to capture the attention of your website visitors. And what's worse, his data indicates that on average 55% of people who click onto a site spent fewer than 15 seconds actively on a page. If they happened upon an article page, a blog page perhaps, then the percentage was a bit better, over 65% of visitors stayed longer. 

Five Top Objectives of Your Content Marketing Strategy

objectives of content marketing strategy

Content marketing is a central facet of a well-planned inbound marketing strategy. Quality content, consistently fresh content, is absolutely critical to making that strategy work.

You Are a North Bay Company that Stood Your Ground During The Economic Downturn… Please Share How!

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Are We There Yet...?

The last six-plus years have been, to say the least, a “wild ride” for most businesses as the economic turmoil, coupled with fast paced advances in IT and communication technology and a renewed emphasis on protecting our environment, forced most businesses to re-evaluate

A Call-To-Action For Your Inbound Marketing

Calls to action for customers

What Is Your Call-To-Action?

What is a call-to-action (CTA) exactly? It is typically a virtual button or link that is placed on a website to take prospective customers to either a form to be filled out or a landing page. Once they have completed this action, the prospect becomes a lead.

Do You Have What It Takes for Inbound Marketing?

Inbound marketing do y have what it takes

By now you have probably recognized the value of having prospective customers and clients find your business by searching on the Internet. And you likely have a good understanding that Search Engine Optimization (SEO), quality content, and the use of Social Media all play a part in making that happen.

3 Reasons to Have a Business Blog

business blog

A business blog might seem to be a no-brainer for most marketers and business owners. But beyond the fact that every company seems to have one, is there any real value in going to the time and expense of maintaining a blog? Are there any benefits that can translate into profitability on the marketing dollars spent for a blog?

The 6 Goals of Inbound Marketing

inbound marketing goals

Contrary to what you might initially think, Inbound Marketing serves to do much more than simply generate leads. And while it does do just that - and does it incredibly well - there are other benefits from using this strategy that you should consider.

3 Ways Inbound Marketing Can Increase Revenue

inbound marketing increase revenue

"Content Marketing is all the marketing that’s left." - Seth Godin

By now, everyone who pays attention to marketing trends has heard of "content marketing." And if you have been staying on top of the best practices in marketing, you have probably heard the term "inbound marketing." But did you know that inbound marketing can increase revenue?

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