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Do you want to know a secret to getting backlinks for your blog and get free promotion for your business? I’ve been experimenting with one easy way to convey my message, attract clients and build my brand that I want to share with you.

A blog commenting campaign

I have begun a blog commenting campaign. What in the world is that? A blog commenting campaign is a focused effort to look for blogs to comment on to highlight you company. There are so many blogs out there in your niche giving you endless opportunities to plug your blog. That’s because unlike a static website, you can make comments on a blog. You have the opportunity to add what you think to a blog post, read what others have written and even comment on someone else’s comment. You should be passing on information while you are doing this because this is how you will gain credibility.

One of the nicest parts of commenting on someone else’s blog is you will be required to leave your website information on the form before you comment. This in turn becomes a backlink to your blog. So in essence you are creating backlinks and adding value through your comment. These two actions are an extremely powerful way to grow your brand.

Therefore you don’t want to blatantly self-promote in someone’s blog, but you can establish yourself as an information source by being part of the conversation. You need to be commenting on the right blogs going to the right readers and having the right message for this to be most effective.  Meanwhile you have to be subtle at getting your information out there while adding value to the conversation. It isn’t a good idea to put your website in the comment area. This is seen as too self-promotional and your comments might get sent to a spam filter.

Finding the right blogs to post on in tribes

How do you find the right blogs to post on? One way is to seek blogs that are inside your niche and will reach a particular audience. For example if you are a home cleaning service that also sells cleaning supplies, find blogs on cleaning services, how to blogs on house cleaning, information on cleaning supplies and other things related to house cleaning. You might even go a bit far of your field and find blogs on related industries like commercial cleaning. You can even check out your competitor’s blogs and comment on them giving a different perspective. The wonderful thing about blogs is that you even offer a counter position.

However this can be rather time intensive. That’s where the idea of joining some sort of tribe can come in handy.

That’s what I have done. I found a blog commenting site on the internet where I can join with others who have similar interests. When you put one of your blogs on this site, others with like niches comment on your blog. You in turn comment on theirs or on someone else’s blog in the tribe. You can find the right tribe for you and concentrate on building your business through the backlinks and being an information source.

Have you tried a blog commenting campaign? How did you like it?

Related articles

• What NOT to Do in Blog Commenting (famousbloggers.net)
• Tribe Marketing Magic Revealed (robfore.com)